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The Case for Creativity
We live in an age of endless consumption. From the moment we wake up, we scroll, swipe, and stream. We consume videos, memes, opinions, music, news, even food and drinks, drugs, and other stimulants - everything is designed to be instantly available and endlessly replenished. We’re constantly taking things in, but rarely putting anything out.
Creativity used to be a natural part of everyday life. People built things, played instruments, drew, wrote, and found new ways to pass the time. Now, we fill every moment of boredom with a screen. But here’s the thing; Boredom is the birthplace of creativity. When you give your mind space to wander, it starts to imagine, to connect ideas, to create something new.
Creating takes effort and intention. It’s not as easy as just scrolling through Reels or clicking ‘next episode’ on Netflix. But that’s what makes it valuable. When you make something new, whether it’s a piece of art, a photo, a song, or even just a fun new game with friends, you’re contributing something original to the world. You’re adding instead of subtracting. You’re shaping your environment instead of just reacting to it.
The Value of Being Bored
Boredom has gotten a bad reputation, but it’s actually one of the best things for our brains. Research has shown that when we’re bored, our minds enter a state called default mode, which is when we start daydreaming, reflecting, and making creative connections we wouldn’t otherwise notice.
One study from the University of Central Lancashire found that participants who performed a boring, repetitive task (like copying numbers from a phone book) later came up with more creative ideas than those who didn’t. Why? Because boredom forces the mind to wander, and wandering is where ideas are born.
When we constantly fill every spare second with content, we rob ourselves of those quiet moments where imagination thrives.
Creativity doesn’t happen when your brain is overloaded and overstimulated. It happens in the gaps, in the stillness. The problem with the way the world is today is that there aren’t even any gaps for stillness anymore. Even at a red light or waiting in line for your coffee, people just go on their phones. Smart phones were originally designed to keep us all connected, but we would argue that now they divide us all more than they connect us. But that’s not what this blog post is about.
Why Creating Matters
Creating something new is one of the healthiest and most rewarding things we can do. Studies show that creative activity reduces stress, boosts mood, and even improves cognitive function. It gives us a sense of purpose and autonomy, that feeling of “I made this” can’t be replicated by anything we scroll past online.
Creating also connects us to others in more meaningful ways. When we share something we’ve made with others, we’re communicating something human and unique, something that can inspire others to do the same or at least something that they can look at and appreciate.
You Don’t Have to Be an Artist
Creativity isn’t limited to designers, musicians, or painters. It’s for everyone. Creativity is just curiosity in motion. It’s finding a new way to do something, solve something, or express something. Being creative isn't limited to just making art. You can be creative in tons of unique ways - The way you mow your yard or landscape your flower beds, organize your closet or office space, cook without following a recipe, plan a fun trip or event, start writing stuff down without even thinking about it, or even just looking around and noticing new things. Be creative about the ways that you are creative.
The key is intention. Creating takes a little more effort than consuming, but it gives back infinitely more. It challenges you to push boundaries and to see the world differently.
Make More. Scroll Less.
Give yourself permission to be bored. Step away from the feed, the noise, the constant stream of content. Pick up a notebook, a camera, a guitar, a paintbrush, or just sit with your thoughts for a while. See what comes to mind.
When you create, you’re leaving a mark on the world instead of just watching others make theirs. The way the world is now, it doesn’t need more people consuming - it needs more people creating.
Consuming isn’t inherently bad, and of course we’re all going to consume sometimes too.
There has to be people to consume what other people create. Consuming is perfectly fine to do and can even spark creativity, but the problem is when people only consume and never create. There has to be a balance between the two.
We believe creativity is what keeps life vibrant. It’s what drives innovation, self-expression, and human connection. You don’t need to be an artist to create, you just need to be curious, and just start doing it. Try creating something today even, you don’t need to think it through or plan it out, you can just do it and have fun with it.
