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Cybersecurity + IT Solutions Company Website
A complete rebrand for an existing IT business involving a total visual identity refresh and a new website.
Logo design, web development
Techexcellence
2024
Project Intro
Techexcellence is an IT and cybersecurity company helping businesses solve their technology challenges, strengthen their security, and automate the way they work.
As the company entered a new chapter, they came to Vivid to completely rethink how the brand looked, felt, and communicated.
Starting from the ground up, we developed a new visual identity, including a logo, color palette, and supporting brand system, then carried that identity across marketing materials and a completely redesigned website. The result is a cohesive brand that better reflects the quality and capabilities of the company behind it.
Objective
Techexcellence already had an established and successful business, but their existing brand wasn't effectively communicating what they actually did—or the level of service they provided.
The goal was to create a brand that felt modern, polished, and appropriate for the IT and cybersecurity space while still being distinctive enough to stand apart from the competition. The new identity needed to communicate technology and expertise clearly without falling into the same visual patterns used throughout the industry.
That same thinking carried into the website. It needed to make their services easy to understand, create a better experience for potential clients, and present the company with the level of professionalism and credibility needed to attract higher-quality business.
Process
We approached the project as one connected creative process rather than a series of separate deliverables.
We started with the brand, establishing a new visual direction from the ground up and developing a logo, color palette, typography, and supporting visual language that gave Techexcellence a recognizable identity of its own.
From there, we applied the new brand across key marketing materials before bringing everything together through a new website. The site was designed and developed around clarity, usability, and SEO best practices, making it easier for visitors to understand what Techexcellence offers and take the next step.
Throughout the project, Vivid worked closely with their team, moving quickly, communicating clearly, and making sure every piece of the brand felt like part of the same system.
Deliverables
Logo Design
Brand Guidelines
Marketing Materials
Website Design
Website Development
SEO
The Vivid Advantage
The biggest advantage was simple: they didn't have to piece the project together.
A typical rebrand can mean hiring one agency to develop the identity, another team to build the website, and then figuring out how to make everything work together. With Vivid, TechExcellence had one creative team handling the entire process from brand development through web design and development.
That meant fewer handoffs, easier workflow, clearer communication, and a more cohesive result.
Every decision made for the brand could directly inform the website, marketing materials, and other touchpoints. Instead of creating a brand and figuring out how to apply it later, we built the entire system together.
Now, Techexcellence has a brand they are proud to put in front of their customers, a website that better represents the quality of their business, and a consistent visual identity across the places their brand shows up.
